Course Details

We are delighted to offer the Level 3 Digital Marketer Apprenticeship Standard, complete with the added value of the Google Analytics Academy Qualifications to fulfil the criteria for knowledge, skills and behaviours as set out in the new standard. The Digital Industries Apprenticeship Standards are being designed by the industry for apprentices employed in a wide variety of different organisations in the public, private and voluntary sectors.

Entry Requirements

Students will be required to have Level 2 English and Mathematics qualifications before entry. Apprentices must also be in a role that allows them to access evidence of Digital Marketing for their portfolio. It is for those who do, or aspire to, specialise in digital marketing.

Career options

This is also the springboard and entry requirements for the Level 4 and Level 6 Marketing Executive and Marketing Manager Apprenticeships, plus other business related courses.

Digital Marketer Apprenticeship L3 Standard

Five highlights

  • 1 New Trailblazer Digital Marketer qualification designed with employers
  • 2 Google Analytics Academy
  • 3 Very supportive environment to help you to achieve your potential
  • 4 Both practical and theory based study
  • 5 Flexible delivery for balancing work, study and life commitments

Key Points

  • Chichester Campus
  • Flexible start date
  • Digital Marketer Apprenticeship & Google Analytics


Your course will cost

We don't currently have information on the fees for your course. Please contact us for more information.
Are you under 19 on the 31st August this year?
Are you in receipt of JSA or ESA Work Related Activity Group, or are you in receipt of a State Benefit and currently unemployed and seeking employment?
Are you getting a SFE loan for this course?
Course code Location Course length Start date
BUS713WMMA Chichester Campus 18 Months Flexible start date

What you need to know

What will I study?

The apprenticeship includes 3 City and Guilds Modules: Principles of Coding; Marketing Principles and Digital Marketing Business Principles. You will also study and sit assessments for Google Analytics Academy Beginner and Advanced. There are theoretical and practical workshops, lessons and self study. Study skills and CPD will be included in the course. The Digital Marketer Trailblazer assessment plan has been developed by a pan-sector employer led group, with a mix of large companies, small medium enterprises (SME) and training providers. The development of the assessment methodology has taken account of the knowledge, skills and behaviours (KSBs) acquired through the level 3 apprenticeship as a Digital Marketer, the professional qualifications of Google Analytics Academy and the need for a synoptic end-point assessment. During the course, staff will prepare you both for the exam knowledge, skills and behaviours, Google assessments; your portfolio and end-point assessments. Specific focus will be on covering the following learning outcomes in the weekly lessons and support sessions.

How will I be taught?

The course start dates are each term. The course is delivered on a Wednesday during term time. The apprenticeship is an 18 to 26-month course: 10 weeks per term for six terms = 60 days of on programme college based study plus Gateway and End Point Assessment (EPA) activities over the following two terms. As part of the new Apprenticeship Trailblazer scheme, your employer is required to provide you with 20% ‘off site training’ (20% over the course of the Apprenticeship) You will be t

How will I be assessed?

Technical knowledge and understanding is assessed on programme through a combination of 3 Knowledge Modules and professional qualifications. These must be passed before the end point assessment can take place. During the course, you are required to pass the Google Analytics Academy qualifications as well as completing assignments and portfolio. The end-point assessment is designed to enable apprentices to demonstrate that they are fully conversant in the skills, knowledge and behaviours expected of individuals at this level. An independent assessor will then decide whether to award successful apprentices with a pass, a merit or distinction.

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