Course Details

Following extensive research in 2014, the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time.The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation.

Entry Requirements

One of the following: • CIM Level 3 Introductory Certificate in Marketing. • Any relevant Level 3 qualification. • Bachelor’s or Master’s degree from a recognised University. • International Baccalaureate (equivalent to Level 3 and above). • Professional Practice: 1 year in a marketing role.

Career options

Completion of three Level 4 Awards in Professional Marketing will lead to the full CIM Level 4 Certificate in Professional Marketing qualification. The next step is to progress to the Level 6 CIM Diploma in Professional Marketing.

CIM Level 4 Certificate in Professional Marketing: Marketing Module

Five highlights

  • 1 Ofsted Outstanding College: inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio.
  • 3 Tutors are qualified and experienced marketers.
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 11.09.2019
  • CIM Level 4 Award in Professional Marketing: Marketing Module

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Course code Location Course length Start date
MGT218CE1A Chichester Campus 10 Weeks 11.09.2019

What you need to know

What will I study?

The Marketing module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within an organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these can be applied to address market and customer needs.

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

The assessment is a two-hour examination comprising of 50 multiple-choice questions.

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