Course Details

Following extensive research in 2014, the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time. The Digital Marketing module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness.

Entry Requirements

One of the following: • CIM Level 3 Introductory Certificate in Marketing. • Any relevant Level 3 qualification. • Bachelor’s or Master’s degree from a recognised University. • International Baccalaureate (equivalent to Level 3 and above). • Professional Practice: 1 year in a marketing role.

Career options

Completion of three Level 4 Awards in Professional Marketing will lead to the full CIM Level 4 Certificate in Professional Marketing qualification. The next step is to progress to the Level 6 CIM Diploma in Professional Marketing.

CIM Level 4 Certificate in Professional Marketing: Digital Marketing Module

Five highlights

  • 1 Ofsted Outstanding College: inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio.
  • 3 Tutors are qualified and experienced marketers.
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 22.04.2020
  • CIM Level 4 Award in Professional Marketing: Digital Marketing Module

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Course code Location Course length Start date
MGT220CE1A Chichester Campus 10 Weeks 22.04.2020

What you need to know

What will I study?

The Digital Marketing module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness.

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

The assessment is by a work-based portfolio submitted to the CIM.

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