Course Details

Following extensive research in 2014, the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time. This module is about how organisations can implement digital marketing capabilities within strategic marketing planning.

Entry Requirements

One of the following: • CIM Level 4 Professional Certificate in Marketing. • Any relevant Level 4 qualification. • Foundation Degree in Business with Marketing. • Bachelor’s or Master’s degree with one third credit relating to marketing. • Professional Practice: 2 years in an operational role.

Career options

Completion of three Level 6 Awards in Professional Marketing will lead to the CIM Level 6 Digital Diploma in Professional Marketing qualification. The next step is to progress to the Level 7 Postgraduate Diploma in Marketing and Chartered Marketer status.

CIM Level 6 Digital Diploma in Professional Marketing: Digital Strategy Module

Five highlights

  • 1 Ofsted Outstanding College: Inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio.
  • 3 Tutors are qualified and experienced marketers.
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 08.01.2020
  • CIM Level 6 Digital Award in Professional Marketing: Digital Strategy Module

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Course code Location Course length Start date
MGT223CE1A Chichester Campus 10 Weeks 08.01.2020

What you need to know

What will I study?

The Digital Strategy module is about how organisations can implement digital marketing capabilities within strategic marketing planning. It assesses the impact of the disruptive digital landscape in delivering objectives and provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

The assessment is a work-based portfolio submitted to the CIM.

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