Course Details

This course is for people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career. It gives a good grounding in the basics of marketing.

Entry Requirements

You do not need any previous experience or qualifications in marketing - just a curiosity about the subject and a desire to learn and to progress in a career in marketing.

Career options

On completion of the second module, this course can lead to the CIM Level 3 Foundation Certificate in Marketing then progression to the CIM Level 4 Certificate in Professional Marketing.

CIM Level 3 Foundation Certificate in Marketing: Marketing Principles module.

Five highlights

  • 1 Ofsted Outstanding College: inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio.
  • 3 Tutors are qualified and experienced marketers.
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 22.04.2020
  • CIM L3 Award in Marketing Principles

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Course code Location Course length Start date
MGT273CE1B Chichester Campus 10 Weeks 22.04.2020
MGT273CE1A Chichester Campus 10 Weeks 11.09.2019

What you need to know

What will I study?

This module provides an understanding of the key concepts and terminology used in marketing. It provides the knowledge and understanding of the role and function of marketing within organisations, and explores the factors that influence consumer behaviour. It identifies key components of the marketing environment and enables an appreciation of how to collect and utilise relevant information about the marketing environment. It outlines the concepts and elements which make up the marketing mix.

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

Assessment is by a 1.5 hour online exam.

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