Course Details

This course is for people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career. It gives a good grounding in the basics of marketing.

Entry Requirements

You do not need any previous experience or qualifications in marketing - just a curiosity about the subject and a desire to learn and to progress in a career in marketing.

Career options

Successful completion of two modules will lead to the CIM Foundation Certificate in Marketing then progression to the CIM Level 4 Certificate in Professional Marketing.

CIM Level 3 Foundation Certificate in Marketing: Digital Essentials module.

Five highlights

  • 1 Ofsted Outstanding College: inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio.
  • 3 Tutors are qualified and experienced marketers.
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 08.01.2020
  • CIM L3 Award in Digital Essentials

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Course code Location Course length Start date
MGT274CE1A Chichester Campus 10 Weeks 08.01.2020

What you need to know

What will I study?

This module provides an understanding of the key concepts associated with digital marketing. The impact of the changing digital environment is considered in relation to the customer and the digital tools used. The importance of digital content is recognised in the context of digital campaigns, as well as the need to monitor performance.

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

Assessment by assignment.

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