Course Details

Following extensive research the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time.The Driving Digital Experience module examines how customer behaviour has dramatically changed with the digital revolution.

Entry Requirements

One of the following: • CIM Level 4 Professional Certificate in Marketing. • Any relevant Level 4 qualification. • Foundation Degree in Business with Marketing. • Bachelor’s or Master’s degree with one third credit relating to marketing. • Professional Practice: 2 years in an operational role.

Career options

Completion of three Level 6 Awards in Professional Marketing will lead to the CIM Level 6 Digital Diploma in Professional Marketing qualification. The next step is to progress to the Level 7 Postgraduate Diploma in Marketing and Chartered Marketer status.

CIM L6 Marketing Unit - Driving Digital Experience

Five highlights

  • 1 Ofsted Outstanding College: Inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio
  • 3 Tutors are qualified and experienced marketers
  • 4 Certified CIM accredited study centre and exam centre.
  • 5 Improved opportunities for career advancement.

Key Points

  • Chichester Campus
  • 09.09.2020
  • CIM Digital Diploma in Professional Marketing

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Course code Location Course length Start date
MGT294CE1A Chichester Campus 10 Weeks 09.09.2020

What you need to know

What will I study?

Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs. Customer Insights and Innovation • Generate relevant insights into digital customers • Appraise trends and innovation in the digital experience Digital Metrics and Analytics • Identify and assess digital metrics and analytics • Deliver methods for reporting digital performance indicators The Digital User Experience • Illustrate the customer journey

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

The assessment is an assignment submitted to the CIM.

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