Course Details

Following extensive research the CIM developed a new qualification portfolio to meet the demands of employers.The courses are structured in such a way that participants can study while working and make progress in a short period of time.The Mastering Digital Channels module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Entry Requirements

One of the following: • CIM Level 4 Professional Certificate in Marketing. • Any relevant Level 4 qualification. • Foundation Degree in Business with Marketing. • Bachelor’s or Master’s degree with one third credit relating to marketing. • Professional Practice: 2 years in an operational role.

Career options

Completion of three Level 6 Awards in Professional Marketing will lead to the CIM Level 6 Digital Diploma in Professional Marketing qualification. The next step is to progress to the Level 7 Postgraduate Diploma in Marketing and Chartered Marketer status.

CIM L6 Marketing Unit - Mastering Digital Channels

Five highlights

  • 1 Ofsted Outstanding College: Inspirational teaching and learning.
  • 2 Offering the new CIM qualification portfolio
  • 3 Tutors are qualified and experienced marketers
  • 4 Certified CIM accredited study centre and exam centre
  • 5 Improved opportunities for career advancement

Key Points

  • Chichester Campus
  • 22.04.2020
  • CIM L6 Digital Diploma in Professional Marketing

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Course code Location Course length Start date
MGT295CE1A Chichester Campus 10 Weeks 22.04.2020

What you need to know

What will I study?

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. Strategy and Compliance • Describe the strategic options for channel selection • Define requirements for legal compliance in digital campaigns Managing Implementation • Demonstrate effective management of digital channels in practice • Recommend methods for online community management Conversion Optimisation and Growth • Illustrate how to improve conversion rates for digital channels • Appraise current and future channel developments .

How will I be taught?

Active lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will be encouraged to maximise self-study opportunities using digital resources.

How will I be assessed?

The assessment is an assignment submitted to the CIM.

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